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About

I'm Yusuf Mayowa

Portrait of Yusuf Mayowa, brand identity and web designer based in Lagos

I'm Yusuf Mayowa, a Brand Identity and Website Designer who enjoys turning ideas into brands people remember.

Over the last four years, I've worked with startups and growing businesses across Nigeria, Canada, Australia, and the United Kingdom, helping them build visual identities and websites that feel intentional, consistent, and built for growth. Whether I'm creating a logo from scratch, designing a complete identity system, or building a website in Figma and WordPress, my goal is always the same: create work that solves real business problems while looking timeless.

I've had the opportunity to work with brands like Iconic Resourcing in Scotland, BR Reformer Studios in London, Amala On The Go in Toronto, alongside many ambitious founders who trusted me to bring their vision to life. Every project has taught me that good design isn't just about aesthetics. It's about clarity, strategy, and giving people confidence in the businesses they build.

Outside of design, you'll probably find me reading books on self-development and business, watching travel documentaries and imagining my next destination, or catching a Manchester United match. Music is also a huge part of my creative process. A good playlist has become an essential part of almost every project I work on because it helps me focus and stay in the flow.

I believe the best brands are built with intention, not trends, and that's the mindset I bring into every collaboration. Whether it's a startup finding its identity or an established business looking to evolve, I enjoy creating work that feels authentic, memorable, and built to last.

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Experience

Nov 2025 – May 2026

Contract Brand & Web Designer

BR Reformer Studios · London, UK

Designed the logo and visual identity for a London-based reformer Pilates studio, then built and launched the site in WordPress and Elementor, including booking pages built for lead generation.

Feb 2025 – May 2026

Graphic Designer

Iconic Resourcing · Remote – Scotland, UK

Designed brochures, presentations, and social assets for recruitment and employer-branding campaigns, working closely with the marketing team to keep the visual brand consistent under tight deadlines.

Apr 2025

Contract Brand Identity Designer

Amala On The Go · Toronto, Canada

Built the logo and complete brand identity for a Nigerian food brand serving customers in Toronto, including guidelines covering typography, colour, and visual applications.

2021 – Present

Freelance Brand Identity Designer

Self-Employed

Built brand identity systems for 15+ businesses across food, technology, lifestyle, and corporate sectors, leading each project from discovery through final delivery.

Dec 2024

Contract Brand Identity Designer

Reedah's Pot · Abuja, Nigeria

Designed the logo and visual identity for a food and catering business, working closely with the owner to establish a professional brand presence.

Education

Graduated 2024

B.Sc. (Ed) in Economics Education

Adekunle Ajasin University, Akungba-Akoko

2025 – 2026

National Youth Service Corps (NYSC)

Skills & Expertise

Brand Identity DesignLogo DesignBrand GuidelinesCorporate StationeryAdobe IllustratorAdobe PhotoshopWordPress (Elementor)Social Media DesignTypography & LayoutPresentation DesignVisual StrategyFigmaCanva

Design Philosophy

My bias is toward subtraction. Most brands I inherit are carrying three ideas where one would land harder. Before I add anything, I try to find the one thing your customer already believes and build everything around it, the mark, the palette, the way packaging feels in someone's hand.

Websites get the same treatment. A lot of business sites try to say everything on the homepage and end up saying nothing clearly. I'd rather a page load fast, make one argument well, and get out of the way of the person trying to decide whether to trust you. The identity and the website should feel like the same decision made twice, not two separate projects that happen to share a logo.

I'll disagree with you sometimes, in writing, with a reason. I'd rather have that conversation in week two than watch a launch underperform in month six. Beyond that: honest timelines, work shown at every stage, and files handed over in formats your printer, and your developer, won't question.

How We Work

01

Discover

Every project starts with understanding your business, your audience, and what success looks like. Before any design work begins, we define the problem we're solving.

02

Design

I explore visual directions, refine the strongest ideas, and build a brand or website that's clear, memorable, and built around your goals.

03

Refine

We review everything together, make improvements where needed, and ensure every detail feels right before launch.

04

Deliver

You'll receive everything you need to confidently use your new brand or website, including organised files and clear guidance for the future.

Common questions

I design brand identities and websites for businesses that want a stronger, more professional presence both online and offline.

Let's use design to connect your brand with your audience.

Work with me