Firmlogs Designs
Brand Identity Design
- Industry
- Furniture & Interior Design
- Service
- Brand Identity Design
01
Overview
Firmlogs Designs is a premium furniture and interior design company specialising in bespoke furniture, interior styling, and space transformation, built around exceptional craftsmanship and carefully selected materials.
02
The challenge
The previous identity relied on a complex visual structure with multiple graphic elements, which limited scalability and reduced recognition across modern applications.
03
The solution
A cleaner, more distinctive mark that reflects the brand's premium positioning, paired with a walnut-and-sandstone palette pulled from the materials the studio actually works with.
Logo concept
The mark started as a sketch built from the brand's own words, firm, logs, wood, before resolving into a single F monogram with a soft, organic curve.
Rich Walnut, Soft Ivory, Warm Sandstone, and Heritage Cedar, pulled straight from the materials the studio builds with.
Brand Applications
