Okeowo Threads

Okeowo Threads works with traditional Nigerian textiles reimagined for modern fashion, sold in-store and online. I built the identity and the tagging system that travels with each piece.

Buyers wanted to know the story behind the fabric, and the brand had no consistent way to tell it at the point of sale.

A circular gold-on-teal mark drawn to feel like a woven motif, a tagging system that carries maker and fabric details, and packaging built to feel considered at a boutique price point.