Alder & Stone
Brand Identity Design
- Industry
- Furniture & Interiors
- Service
- Brand Identity Design
01
Overview
Alder & Stone designs furniture around the materials it's built from. The brand needed to put that material honesty front and centre.
02
The challenge
Furniture brands often photograph beautifully but say very little about why a piece is worth its price.
03
The solution
A textural identity system built from the studio's own material swatches, with a wordmark restrained enough to stay out of the way of the work.
Brand Applications
