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Amala On The Go

Brand Identity Design

Two bowls of amala and stew beside the Amala On The Go logo mark
Industry
Food & Beverage
Service
Brand Identity Design

01

Overview

Amala On The Go brings Nigerian food to customers across Toronto. I built the logo, the full identity, and the guidelines that keep it consistent.

02

The challenge

The food was authentic, but the brand didn't yet look like it belonged next to the city's established restaurants.

03

The solution

A visual system built around the colour and warmth of the food itself, applied consistently across packaging, social, and print.

Amala On The Go brand application 1
Amala On The Go brand application 2
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