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Efficiency Legal

Brand Identity Design

Efficiency Legal signage mounted on the exterior of an office building
Industry
Legal Services
Service
Brand Identity Design

01

Overview

Efficiency Legal advises individuals and small businesses in Nigeria. Clients often meet a lawyer at a stressful moment, and the brand needed to earn trust fast without leaning on legal cliché.

02

The challenge

Legal branding defaults to navy, gold, and Latin mottos, which reads as expensive and distant rather than dependable.

03

The solution

A scales-of-justice mark reduced to its simplest geometric form, a warm gold-and-black palette, and a consistent stationery system, from envelopes to signage, that reads as precise rather than intimidating.

Efficiency Legal brand application 1
Efficiency Legal brand application 2
Efficiency Legal brand application 3
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