FAD Global Resources

FAD Global Resources moves goods and manages business resourcing across Nigeria. The brand needed to carry the same weight on the side of a haulage truck as it does on a boardroom proposal.

Their existing materials were inconsistent from one document, and one truck, to the next, which made the business look smaller and less established than it was.

A tightened monogram built to read at a glance from a moving vehicle, a confident red-and-cream palette, and a stationery system built to be used correctly without a designer in the room.